So what does this all mean? That we should all start walking down the street in our bikinis and trunks (Speedos are absolutely NOT permitted)? Not quite. But maybe we should all try a bit of positive image reinforcement, starting with ourselves. I'm the worst culprit: gazing into the mirror, sucking bits in and sticking others out, tensing, flexing, squeezing, poking and, eventually, sighing and covering myself up with a towel. It's exhausting, isn't it? So let's. Just. Stop. When you next find yourself scrutinising your body, just. Stop. We're beautiful, we just all need to start believing it.
Here, some body-loving inspiration from ads published in the 1930s-1960s. (Please just try to ignore the sexism and lack of multicultural representation in them!)
And look, I even found one for men!