Here's something to think about: I was browsing the net for great ad campaigns and public service announcements and I came across this one from the World Wildlife Fund. This eco ad campaign emerged in 2007 with the aim of raising awareness about the negative impact of disposable paper towels on our planet. The dispensers have a cut out shape of South America through which a stack of green paper towels can be seen. The towels represent the rain forest canopy of the continent and, as the towels are gradually dispensed, the greenness of South America is slowly drained. The slogan at the top of the dispenser is "save paper – save the planet".
As with any good PSA, this campaign inspired me to find out more: so I did a little research and discovered these facts:
- 92 000 litres)